REAL INGREDIENTS, NOTHING ELSE.
Dawn
$50
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Dawn
The bone-broth-inspired coffee alternative
Dark Chocolate Chai
Steady energy, sharper focus, gut support, and whole body nourishment.
Love it or your money back
"Super tasty and I feel great after drinking it. I look forward to it every morning!"
Jacqueline
The day begins with Dawn.
Collagen restores, lion’s mane sharpens, and prebiotic fiber soothes from within, all uplifted by the smooth, natural caffeine of our aromatic Chai+ blend.
A morning ritual that pairs natural energy and clarity, with ancestral nourishment.
Benefits and Experience
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Sustained, jitter-free energy with 47mg caffeine from organic black tea.
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Sharpens focus and mental clarity with 500mg organic, full-spectrum lion’s mane.
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Supports skin, hair, nails, and recovery with 6g grass-fed, pasture-raised bone collagen.
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Soothes digestion and supports gut health with 3g organic prebiotic acacia fiber.
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Designed for daily use.
Our Chai+ blend pairs organic black tea, cacao, and turmeric with an aromatic mix of traditional chai spices for a rich, comforting, gently spiced flavor.
Crafted to taste as good as it feels, naturally.
Inside the Ritual
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Save up to 36% on your first delivery
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Free US shipping on every order
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Choose monthly or 3-month refills
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Nutrition Facts
Collagen Amino Spectrum
REAL PEOPLE. BETTER MORNINGS.
Don't Just Take Our Word For It
VITALITY
Bone Collagen
Grass-fed, pasture-raised bovine bone collagen peptides support natural collagen synthesis for healthy skin, hair, nails, and recovery.
GUT HEALTH 
Prebiotic Fiber
Organic Acacia Fiber feeds the gut microbiome, calming digestion and reducing bloating for a happier, healthier digestive system.
FOCUS 
Lion's Mane
Whole organic mycelium and fruiting body for complete cognitive support, never extracts, cultivated exclusively on organic oats.
ENERGY 
Chai+
Smooth energy and deep richness from organic black tea, cacao, and turmeric meet an aromatic chai spice blend that’s naturally delicious.
No Sweeteners, Additives, or Artificial Anything
Grass-Fed & Pasture-Raised · Non-GMO · Dairy-Free · Soy-Free · Gluten-Free · Paleo Friendly · Keto Friendly
Awaken the Mind
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Center your Focus
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Nourish the Body
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More Than Just a Coffee Alternative
...and there's really no comparison
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| Dawn | Coffee | Mushroom Coffee |
|
|---|---|---|---|
| Whole-body support from bone collagen |
Yes
|
No
|
No
|
| FDA “Good source” of prebiotic fiber |
Yes
|
No
|
No
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| Full-spectrum lion’s mane for focus |
Yes
|
No
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Some |
| Steady energy without jitters or crash |
Yes
|
No
|
Yes
|
| No sweeteners, fillers, preservatives, or artificial ingredients |
Yes
|
Yes
|
Some |
What is BROTH?
We're a new kind of functional beverage brand, rooted in the ancestral nourishment of bone collagen and refined for modern performance.
It all started with a simple realization: coffee, as much as we love it, could never become the morning ritual our bodies actually need.
You know the feeling: jitters that linger, a gut that questions your decision making, the sense that you’re running on empty. There was so much room for improvement.
So we carefully crafted Dawn: a better morning ritual built from the ground up for people who expect more from the first thing they put into their bodies.
It’s everything we wished coffee could be, and everything mornings were meant to feel like. A ritual your body will thank you for (plus, it's absolutely delicious).
To better mornings,
— Andrew, Founder
Frequently Asked Questions
What’s the 30-Day Money Back Guarantee?
If you try Dawn for the first time and decide it’s not for you, no problem. We offer a 30-day money-back guarantee.
See our full return policy for more details.
How is it different from mushroom coffees or other coffee alternatives?
Most alternatives simply replace coffee with bulk mushroom blends or fillers that fall short of supporting the whole body.
Dawn begins with a different foundation: grass-fed, pasture-raised bone collagen peptides, intentionally layered with functional lion’s mane, gentle prebiotic fiber, black tea, cacao, turmeric, and warming chai spices.
The result is a more nutrient-forward, thoughtfully crafted experience, designed to deliver whole-body benefits without compromise.
What does it taste like?
Rich, subtly spiced, and unmistakably natural. Often compared to an aromatic spiced chai when prepared cold, or a dark chocolate hot cocoa when prepared warm.
It’s whole without being heavy, intentionally crafted to feel comforting first thing in the morning.
Is it sweetened?
Not at all. You may detect a hint of natural sweetness from organic cinnamon, but there is no added sugar or artificial sweeteners of any kind. The flavor is designed to feel rich and subtly spiced, not dessert-like.
While it's crafted to stand on its own, many people enjoy adding their preferred cream or sweetener, just as they would with coffee.
Will this give me energy like coffee?
Yes, but without the downsides. Each serving contains roughly 47 mg of naturally occurring, sustained caffeine from organic black tea, paired with 500 mg of organic lion’s mane to support mental clarity and focus.
Most people describe the experience as steady, clear energy, without the jitters or crashes commonly associated with coffee.
Is it meant to replace my morning coffee?
For many customers, yes. Some replace coffee entirely, while others rotate or add a serving of Dawn to their coffee for the added benefits.
When will I get my order?
Standard US delivery usually takes 3–5 business days. Orders shipping to extended US territories and non-continental locations, including Alaska, Hawaii, Puerto Rico, Guam, the U.S. Virgin Islands, American Samoa, and the Northern Mariana Islands, may take longer.
Orders placed before noon MST typically ship the same business day. You’ll receive tracking information as soon as your order ships.
Where are your products manufactured?
BROTH is proudly based in Colorado, where all of our products are formulated and produced.
We responsibly source ingredients from trusted partners around the world, with final production taking place here in the US.
How much does shipping cost?
We offer free standard US shipping when you subscribe and save by joining the Ritual. Shipping is a flat $5 for one-time purchases.
